Showing posts with label Clients. Show all posts
Showing posts with label Clients. Show all posts

Wednesday 22 February 2017

3 Ways to Grow Any Business

Let me ask you something... Aside from the dead give-away coming from the title, how many ways do you, or did you, think there was to grow a business? Any business.

1? 3? 10? 150?

When ever I ask this to an audience I get countless people shouting out a variety of answers ranging from 1 to, well, unlimited. It's true... People actually think there are "unlimited" ways to grow a business!Truth be told, there are only three ways to grow and business.
THREE?! Have you lost your mind?Nope, and I welcome you to challenge that.
There are only THREE ways to grow ANY business.

Here they are: 

Friday 27 January 2017

How To Convert Customers To CLIENTS


Business owners and managers are often confronted with being able to differentiate between obtaining customers, as opposed to maintaining and servicing clients. Basically, a customer is someone who purchases something, or uses some service, without commitment or serious consideration of maintaining any type of serious commitment or allegiance.

On the other hand, a client generally feels a greater kinship and connection, and therefore, often becomes the type of word-of-mouth ambassador, who is usually one's greatest source of referrals and references. Great management realises how important it is, to transform customers to clients, in order to become sustainable and profitable.

Whether a product or a service is being offered, clients become repeat customers, and this conversion process eases the process of constantly searching, spending time, money and other resources, because the lifetime revenue per client, is significantly greater than per customer. Here is a mnemonic approach to developing CLIENTS.