Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers

Top 10 Reasons To Hold A Webinar Today

Are you currently using webinars as part of your content marketing strategy?

If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.

In the past, webinars were used primarily for product demonstrations and to usher customers through a company's sales funnel.

Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to strengthen relationships and increase sales.

Here are the top 10 reasons to take a second look at webinars:

1. Webinars work 

Small Business Marketing: 4 Social Media Metrics Tools

One of the reasons businesses use social media is for lead generation. For this reason, marketing tools are available to measure the return on investment (ROI). There is a host of tools to help companies reach their prospect goals such as Google Analytics, Hootsuite and Bit.ly. Like all online marketing strategies, social media requires knowledge and time to implement successfully.

There are some tools that measure all online marketing activities including website, referral traffic, return or new visitors and gender of the visitors that mostly read a site's content. I will start with one of the most popular measuring tools - Google Analytics.

4 Tips on Using YouTube for Small Business

Video is a very powerful marketing tool for businesses regardless of size, but YouTube’s search engine driven, free-to-use model, ease of use, and mass market audience means it's a great channel for small businesses. You can share loads of information in a simple 2 or 3 minute video, presenting things in an entertaining and engaging manner. People love being entertained, and what better way to inform and educate than video? You show it, you tell it and then you show and tell it

Here are 4 Tips on using YouTube for your business:

1. Create and Customise Your Channel

5 Simple Tips For Profiting From Facebook

Facebook has become an integral part of our lives. On any given day a huge percentage of the world's population will find themselves logging in, spending a few minutes or hours) checking on the goings on of their friends, family, and even favourite businesses, authors, and thought leaders.

So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers, but also leads them to becoming buyers? Have you found a way to profit from it for your business?

If not, or if you've only begun to explore the depths of what you can do on Facebook, then check out these tips on stepping up your game: 

TIP 1 ­ Build a community around you and your business

5 Marketing Tips To Keep In Mind in 2017

You've heard the truism that "Innovation distinguishes between a leader and a follower". There are tons of content marketers right now who questioning their marketing strategy and given how easy it is to lose focus to the noise of the day, and pressure from investors who want a quick return, more and more marketers are increasingly looking to turn a profit fast and ditching their long-term strategy.

This pattern of trend chasing and the illusion to profit from today's momentum is going obsolete. 

Originality, Innovation, and creativity are the drivers of growth. As a marketer, your goal is to create content that offers a solution, solve a problem and to keep your audience engaged.

Churning out a lot of contents without much substance is separating great marketer from mediocre. And come 2017 if your blog still resembles a generalist and does not align with your niche, you won't get high-quality traffic or attract your desired audience.

The days of copying of someone else ideas are over. To be reckoned with, you definitely need to stand out from the pack by offering unique and profound contents. I'm not saying that you should reinvent the wheel but whatever you do, it is in best your interest that your audience finds them unique and not some cliché that everyone is already talking about. Here are 5 tips to keep in mind as we usher in 2017.

Business Marketing : Getting Good PR

Every Solopreneur consultant and business owner has an eye open for good publicity opportunities. 

Articles written about one's business are far more effective than paid advertisements, because they are considered objective opinions. Other than word of mouth by satisfied clients who sing your praises, there is nothing better than good PR to help build the buzz that makes you look credible and successful and worthy of still more clients. So what are the best ways to get good publicity?