Do you really know what makes your small business the most money?

Do you really know what you sell and what makes you the most money?

Business Marketing Mastery has the sole aim of helping small business owners generate greater sales through better marketing:

I’ve met with hundreds of small business owners over the last 15 years or so and many have become clients of mine and I have helped them in a number of ways from simple advertising to re-branding.

One of the first questions I ask them no matter what their business or niche is 

‘What makes you the most money’? 

8 Things to Remember When Starting Any Blog

Start your blog on the right platform.

There are many companies out there where you can start a free blog but no matter who they are and what services they offer it would still best to choose the number one writing platform which is WordPress.com.

A blog can be started either by signing up for free or by getting your domain which will make your blog unique. This will insure that you can now start building your house.

Choose the template which will fit your personality and business.

You can choose many different templates and view these templates before you install them on your WordPress.com website. This can save you a lot of time later and you won't have to change your whole site around if you are happy with the correct template and sometimes the keyword here is simple is best.

Choose a template which is not complicated and will work for your business as well. I have to admit that this is indeed the easiest way for anybody to start a blog.

Email Marketing: How to Build Your Email List

Most of the time when someone asks how to grow their email list what they're really asking is, "How can I get 1,000 people on my list this month so I can hurry up and start selling to them?" Most people won't admit that, but honestly, if I could give one secret tip that would answer that question wouldn't you go for it in a heartbeat?

The truth of the matter is, the very nature of a successful email list has nothing to do with its size. It has to do with the engagement and loyalty of the people on that list. And getting loyalty and engagement takes time, attention and quality content.

There are several things you need to do off the bat to make sure you're giving people every opportunity possible to opt-in to your list. It isn't easy to get someone's email address. It's your job to make opting in to your list easy and compelling.

Learn how you can grow your business with email marketing free guide - click here 

6 Ways To Increase Your Social Media Engagement

Zero engagement is one of the most irritating aspects of social media marketing. Posting day in and day out gives you no results. It happens with many people. At times, you do see one or two likes, but you hear nothing most of the time. Given below are a few good ways of rising above the noise so you can raise the engagement level on your social media pages.

The attraction

First of all, you should find out what attracts your target audience on social media. Maybe, they love Facebook and use the site to read up on news stories. You should post newsworthy content if you know that they love news. On the other hand, if they use Instagram, you may want to post your business photos to attract them.

Struggling to manage your social media? Free 30 day trial with Hootsuite will save you time ow.ly/Eebl308BwId

6 Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Lead Pages-when it comes to building opt-in pages, LeadPages is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like LeadPages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually.So before investing, you'll want to be sure you can recoup your investment.

AWeber - When it comes to an email marketing management system, I choose AWeber.

7 Ways to Increase Traffic Using Social Media

Social media is huge and growing. There are groups, fanpages, company pages and your own personal page that you can use to engage with your target audience. The following 7 tricks, tips and techniques have been proven to increase the amount of traffic you get from large social sites and more: Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and other social media sites are just a few of the popular sites and should be considered when producing material for publication.

1 - Automate the Process

Automated social media engagement is possible through HootSuite (free and paid) and IFTTT. They put your marketing on autopilot, and when you are consistently in the face of your audience, your traffic tends to improve. There are other paid software options that you can use to expand your reach that you may or may not find of benefit.

Free 30 Trial with Hootsuite - Click here.

The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.

Define Your Purpose

If you want to achieve marketing goals, you will need to define your purpose. Dedicate time and effort to meaningful tasks that will get results and create awareness about your brand. When you know what direction to steer your company in, marketing it in an effective manner will never be daunting again. For example, if your company offers technology services, clearly determine its purpose as solving a particular problem for a specified audience.

Define and Qualify Your Target with Narrow Terms