Hootsuite Review: Save Valuable Time With Hootsuite!

As busy entrepreneurs our days often speed by and time trickles away before our very eyes. The struggle to keep up with the demands of business is a daily battle, and any "work-around" or time-saving tool that adds precious minutes to an already stretched thin day is not only welcome, but appreciated.

Social media, as necessary as it is for business growth and lead generation, is just one more task many business owners struggle to fit in their already busy schedules. When juggling multiple social media accounts, third party tools like Hootsuite can be a time and life saver. Designed as a dashboard, Hootsuite allows users to connect to Facebook (business page and personal profile) LinkedIn, Google+ and Twitter, and schedule content to be seen on these channels.

"Hootsuite is a third party service that allows businesses, organisations, and individuals to monitor, manage, and schedule their social media marketing activity by scheduling tweets and updates into the future."- Hootsuite

Click here for a FREE 30 day trial with Hootsuite to help you manage social media for your business.

7 Tips To Grow Sales Using Social Media

Social media has become a selling force for the marketing world and marketers are taking a great advantage of it. Recent survey shows that about 75% of sales and purchase decisions are done through social media evaluations in one way or the other. Even the way we do business and maintain customer relationship has changed drastically within the last few years all because of social media. 

The traditional way of selling both offline and online has changed from email marketing, networking, phone calls and face to face discussions to almost complete social media selling. That been said doesn't mean our traditional ways of selling are no longer good or in use but, we rather make better use of them combining social media selling information and experiments to grow sales using social media.

Growing sales using social media

Tips to Help Improve Your Social Media Marketing

When social media first emerged on the scene, it was underestimated by many brands. It's not 'til now we're seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from social media marketing companies.

If you're a new business or one that has yet to try out social media marketing, then you should consider hiring professional services. You can also use the following tips to guide you along your path to building a strong brand on social platforms that are right for you.

Try One Platform at a Time 

How To Grow Your Business Via Social Media

As a business owner, you should at least have a basic working knowledge of what social media marketing is all about. You should know how to connect with people, especially your target market, through it, to create excellent content that moves people to act, and to create relationships.

You develop your business and it should all starts with being active on the social networks that matter and never let the customers forget about you. One way to continue reminding them that you're still around is to make some noise on your social pages.

The marketing is about communicating with your target audience, informing them about your business, and eventually getting them involved. It could produce customer feedback, leads, and the opportunity to give them excellent customer service. But you will not get the response that you are hoping for unless you share your information the right way.

There are a few steps that you need to follow if you want to use it to help your business grow.

Top 10 SEO Strategies for Your Online Business

1) Adding a Schema

Letting know Google of your company's location, about your company, reviews etc. through schema.org will win you more rankings in Google search. Add schema.org as a markup to the code of your website. Schema tells the search engines what your data means, not just what it says. The content on your website gets indexed and returned in search results. But with schema markup, some of that content gets indexed and returned in a different way. Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond which makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts.

Click here to add a Schema

Why Social Media Is Important to Your Small Business

1: It finds your customers and builds clientele

Many of us use Social Media on a regular basis. We use it to stay on top of what's trending, follow our favourite businesses, post our personal beliefs and so much more. I'd like to think of Social Media as the new "office water cooler" --- People are out there talking and they are waiting for your business to show up so they can discuss what you have to offer.

Customers need to trust a business, service or product before purchasing. People tend to trust their friends and loved ones more than anyone else. So, if your customers hear from someone trustworthy, about your product or service, it is reasonable to believe that they are more likely to purchase what you are selling. You could very reasonably market your products and services using, mostly, word of mouth.

Want to manage your social media better? Click here.

Why Your Business Can't Ignore Facebook Groups

Facebook is the social headquarters of the internet. Facebook groups are an excellent place to hook up with people in your industry and potential customers. When you open a group on Facebook, you can enjoy a very easy-going, community relationship with your followers.

The benefits of setting up a group on Facebook for building your online business, blog and brand are plentiful. 

Here are just 5 of them.

How to Increase and Manage Social Media Presence

30 Free Trial on Hootsuite! Click here.

Building a social media presence is crucial for businesses that want to become successful online. A good Internet marketing strategy needs to create good content and share it across the social web. The likelihood of customers following the social media marketing strategy of your business increases significantly if you make the content appealing and compelling.

Irrespective of whether you have a small or big business, you need to have a social presence. Social media management is one of the easiest ways to connect with clients and customers and most businesses have started utilising it to reach the targeted audience.

Create great content

When you create irresistible content, users may feel that they may have to share this content with the rest of the world. Use humour and provide insight so that readers can make the connection that compels them to share it with others. The content needs to be visually appealing as this can make a big impact.

Social Media - Do You Have a Strategy?

Social media has the same principles as face to face networking and is the most important part of your marketing. It not only enhances your relationship building but reinforces the outcomes you want from your business. We need to have strategies for our social media to help us achieve what we have created by making sure it is in both our business and marketing plans.

Most small businesses are not aware of how important it is to have both a business and marketing plans so that they are moving in the right direction. If we do not know what we want our business to be in the future, we can't create it, so the clarity of our VISION for our business is very important. Social media gives us the opportunity to market ourselves to a wider group of people and businesses whom we would never have the opportunity to connect.

Creating a group on Facebook is easy and can help your small business

Facebook groups can help your small business grow by creating better customer loyalty and building your relationship with your customers.

Make them feel loved by asking your customers to join your group and then nurture them by asking their opinion on your products or services, alert them to upcoming events or offers and invite them to 'Group' events.

Important - remember to respond to their comments or suggestions, if you support them, they will support your business.

Honing Your Social Media Profiles Effectively

Many people pay a lot of attention to social media. However, do those same people pay as much attention to their social media profiles? There are many different reasons why people don't update their social media profiles regularly, such as lack of time or simply forgetting about them. However, honing your social media profiles effectively and regularly will produce positive results.

The information in your social media profiles