Content Marketing for Your Small Business

A large part of engaging social media posts has great content. Just having a profile on multiple Social Media sites isn't enough to keep followers engaged or attract new customers. To get and hold people's attention, you need to post new, trending and engaging content consistently.

You've probably heard that your social media content should NOT be all promotional for your product or service. Mix it up! Have a variety of different content about a wide range of subjects.

So, what do you talk about across your Social Media Channels, if you aren't supposed to sell, sell, sell? Try these topics, put your twist on them.

1. Company: Give insight to your business. 

10 Ways to Get People to Follow Your Twitter Page

When it comes to Twitter, subscribers or "followers" are your key to building popularity. And popularity is a fundamental and a very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back.

The following are other ideas which can help with Twitter followers:

1) Connect your blog or social network site to your profile. By adding a link to each of your social media profiles to your Twitter profile, and vice versa, you are making sure everyone you know is able to reach you in all the places they have accounts as well.

2) Ask others to recommend your profile. A blog reader could recommend your social networking page, or other members of your social network could recommend your blog. Word of mouth can go a long way, especially in the world of social networking. Although you may not get every person who hears of you on your Twitter page, you can easily raise the number with a few referrals from friends.

How To Market Your Business On LinkedIn

LinkedIn is one of my favourite social media platforms, for the easy reason that real, interpersonal networking occurs here. LinkedIn focuses on the construction of relationships, professional business relationships that are made to last while most other social media websites are automated. Should you want to learn the best way to sell on LinkedIn, you should follow this principle to start with. Of course there are many other factors that need to be considered and this is exactly why I've come to compose this post. I want you to understand the power and also the growth potential of your company using LinkedIn to grow relationships and sell your products and services to the people who grow to like and trust you. This platform is especially great for when you are a B2B seller, but if you are encouraging something to the average Joe, then this can work for you too. I am also going to explain to you just how to discover the right prospects for you. Then I'll show you precisely how to join with them without looking in the manner of a salesperson.

Understand Your Intended Market

Knowing how to sell on LinkedIn is fantastic, but you'll not make a dime if you do not know how to find the right people to sell to it doesn't matter how good your sales abilities are.

Why Ignoring Video Marketing Is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I've also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there's the popularity of YouTube, Snapchat, Twitter and Instagram's video platforms and capabilities that makes using video hard to ignore in today's business marketing landscape.

And it shouldn't come to anyone's surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo. 

Marketing Successfully With Facebook

Which social media channels work most effectively for your business? If you are like a lot of other business people, Facebook is probably among the list of your most used social media channels. However, do you think that you are leveraging Facebook for all that it can offer your business?

Some of your Facebook efforts will work and some will not 

The fact is that Facebook has a lot of power and possibilities behind it when it comes to business. Additionally, Facebook has been around for quite a while and it has gained respect among business people. Of course, the Facebook of today is not the Facebook of yesterday. In the beginning, Facebook was used pretty exclusively by college students to communicate easily among them. However, nowadays, Facebook is used by millions of for all sorts of purposes.

The truth is that Facebook holds tremendous potential when it comes to content marketing but you need to have a clear understanding of which aspects of the social media channel will work effectively for your business and which ones will not. Because each business is different, it is important to really wrap your mind around the particular needs of your business. Some of the aspects of Facebook that may serve your business very well are:

• Posting on a regular basis: 

Local Businesses: Don't Neglect Your Online Reputation

The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this!

No Business is Perfect

Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to rectify mistakes. It's a win-win-win situation - the customer gets what they want, you win back their trust and you possibly get the business of new prospects.

5 Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

Do you really know what makes your small business the most money?

Do you really know what you sell and what makes you the most money?

Business Marketing Mastery has the sole aim of helping small business owners generate greater sales through better marketing:

I’ve met with hundreds of small business owners over the last 15 years or so and many have become clients of mine and I have helped them in a number of ways from simple advertising to re-branding.

One of the first questions I ask them no matter what their business or niche is 

‘What makes you the most money’?