6 Ways To Increase Your Social Media Engagement

Zero engagement is one of the most irritating aspects of social media marketing. Posting day in and day out gives you no results. It happens with many people. At times, you do see one or two likes, but you hear nothing most of the time. Given below are a few good ways of rising above the noise so you can raise the engagement level on your social media pages.

The attraction

First of all, you should find out what attracts your target audience on social media. Maybe, they love Facebook and use the site to read up on news stories. You should post newsworthy content if you know that they love news. On the other hand, if they use Instagram, you may want to post your business photos to attract them.

Struggling to manage your social media? Free 30 day trial with Hootsuite will save you time ow.ly/Eebl308BwId

6 Top Tools for Optimising All Your Sales Funnels

Ready to start building out your sales funnels? I find that a lot of people are just lost when it comes to building out their funnels. There are a few things you need before you can get started. Here are some of the most popular options when it comes to putting together both free and paid funnels:

Lead Pages-when it comes to building opt-in pages, LeadPages is one of the most powerful tools you have at your disposal. They've tracked and tested a variety of page styles to determine which ones convert best, and they make it easy for you to build similar pages for your marketing funnel. The reason people like LeadPages is because it has a drag and drop feature that makes building your opt-in pages a breeze. It does come with a fee of $25/month if you pay annually.So before investing, you'll want to be sure you can recoup your investment.

AWeber - When it comes to an email marketing management system, I choose AWeber.

7 Ways to Increase Traffic Using Social Media

Social media is huge and growing. There are groups, fanpages, company pages and your own personal page that you can use to engage with your target audience. The following 7 tricks, tips and techniques have been proven to increase the amount of traffic you get from large social sites and more: Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and other social media sites are just a few of the popular sites and should be considered when producing material for publication.

1 - Automate the Process

Automated social media engagement is possible through HootSuite (free and paid) and IFTTT. They put your marketing on autopilot, and when you are consistently in the face of your audience, your traffic tends to improve. There are other paid software options that you can use to expand your reach that you may or may not find of benefit.

Free 30 Trial with Hootsuite - Click here.

The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.

Define Your Purpose

If you want to achieve marketing goals, you will need to define your purpose. Dedicate time and effort to meaningful tasks that will get results and create awareness about your brand. When you know what direction to steer your company in, marketing it in an effective manner will never be daunting again. For example, if your company offers technology services, clearly determine its purpose as solving a particular problem for a specified audience.

Define and Qualify Your Target with Narrow Terms 

An Incredible Guide to Use Social Media for Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how: Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

Email Marketing Etiquette to Get Yours Opened and Read

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don't Sensationalise the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user's email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there's a better chance that the email will either be sent directly to the "Spam" folder or deleted by the user without being read.