Email Marketing Etiquette to Get Yours Opened and Read

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don't Sensationalise the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user's email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there's a better chance that the email will either be sent directly to the "Spam" folder or deleted by the user without being read.

The Power of the Email Marketing Pivot

If you have an email address, you're probably very familiar with e newsletters. And, as we all know, familiarity can breed contempt, which is why so many of your email marketing missives are routed directly to the spam folder. Audiences are tired of seeing the same old thing presented in the same old way. Which is why we suggest pivoting away from the traditional "two column" format to a more accessible and easily digestible "links only" newsletter.

Most email marketing efforts involve a very traditional newsletter in the two-column format that allows you to tell a few brand stories, offer a content marketing resource, and maybe include one of your popular blog posts, space permitting. But, imagine if you radically overhauled your format, moving away from the standard design to what can best be described as a "links only" format.