If you have an email address, you're probably very familiar with e newsletters. And, as we all know, familiarity can breed contempt, which is why so many of your email marketing missives are routed directly to the spam folder. Audiences are tired of seeing the same old thing presented in the same old way. Which is why we suggest pivoting away from the traditional "two column" format to a more accessible and easily digestible "links only" newsletter.
Most email marketing efforts involve a very traditional
newsletter in the two-column format that allows you to tell a few brand
stories, offer a content marketing resource, and maybe include one of your popular
blog posts, space permitting. But, imagine if you radically overhauled your
format, moving away from the standard design to what can best be described as a
"links only" format.
