7 Reasons for Small Businesses to Embrace Email Marketing

1.       THEY WANT YOUR EMAILS!

·         Research shows that 72% prefer to be contacted via email rather than any other marketing method.

·         As long as your content engages your readers they will be happy to receive your messages, if not, there has to be an ‘unsubscribe’ option at the bottom of your messages.

2.       EMAIL MARKETING IS COST EFFECTIVE!

·         Yes, you may have to pay for using the chosen autoresponder system such as AWeber, you may have to pay a copywriter to put together your email sequence but you don’t have any advertising or postage costs! Once set up, you can send a daily email if that suits your business.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

3.       IT HELPS BUILD YOUR BRAND! 

7 Ways To Make Your Subscribers Love Your Emails

Email marketing is still the single most effective form of online marketing. People check email frequently throughout the day and read, respond and buy things due to emails sent.

Email addresses are special and personal. When someone gives you their email address use it wisely. When you have a specific email list, you can add value to the lives of your subscribers very easily by delivering them information that is important to them.

But email inboxes are busy. You want your emails to be read and for your audience to actually look forward to getting an email message from you. Here are 7 ways you can create effective email marketing messages.

30 Free email templates here ow.ly/5U0l30daA29

1. Personalise

Putting your subscriber's name at significant points in your email message can bring the information home in new way. You want each email to sound personal to the recipient instead of like a mass email. But don't over use personalisation as it can get a bit creepy when you read it.

2. Invite Your Subscribers To Other Channels

Make a Powerful Impact With the Power of a Good Website

When it comes to your business, you need to make an impact to forge meaningful relationships with customers. One of the best ways to do this and get customer attention during the precious few seconds it takes to hold their interest is through a powerful website.

A powerful website will take you to places you've never gone before. Make sure to make the best of it. Read some helpful tips on how you can create impact with your business through your website.

Register your domain name

The first step to create a website that truly rocks is to register a custom domain. Select a name that boosts your brand and visibility on the web. Remember that your domain name is the address that customers will connect with your business on the web.

Make your domain memorable and easy to remember. Avoid complex spellings, numbers and symbols. Get creative with your name, and make sure that there is a clear connection between your brand and your domain name.

Do you have a website? Get a detailed report on how it's performing NOW! Click here.

Have a definite purpose 

Rocking Twitter for Your Business

Twitter may seem like an enigma to you but if that is true, it is time for you to get to know how to use it and to embrace all that it has to offer because its potential is vast.

There are the basics and then there are the advanced features 

If you run a business, you probably have some sense that Twitter is a great, effective way to communicate although it limits those communications to 140 characters (with spaces) per tweet. You may be surprised at how effectively you can communicate with such a limit.

You may have a good understanding of the way Twitter basically works. However, at the same time, you may not be aware of all of its capabilities. Once you learn about them, you may be able to take advantage of those advanced features for great benefit to your business.

• Build Twitter lists: When it comes to business, lists are a critical organisational tool that no business person can do without. One important, advantageous list that you will want to build through Twitter is your influencer list. Not only should you list the influencers on your list but you should also add a place where you can make notes about what the influencers want to know. If you have a capability of answering his or her questions, you will be able to build a relationship that will be solid and enduring. The truth is that communications via Twitter seem to move very quickly. That means that there is a danger of your losing some of the information (or some of the information falling through the cracks). However, if you have captured important information in your list, it will be exactly where you want it and where you can access it at any time. Twitter lists are an extremely powerful tool and, surprisingly, fewer people take advantage of that feature than you might expect.

• Get involved in Twitter discussions: 

33 Tips For Increasing Profits From Email Marketing

Speaking to someone through an email message is the next best thing to calling them. Used correctly, it's a way into their heart and can bind them to you for multiple years and transactions to come.

But sadly, most marketers are truly terrible at email marketing. That's why I've compiled this list of the 33 best email marketing tips to double and possibly even triple you profits - sometimes overnight.

1. One of the goals of the very first email is to set the tone of things to come.

Let them know how often you will be emailing, what you'll be sending and what's in it for them. If you're going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You'll be sending great info they can use and will enjoy

B. You'll be sending recommendations, and if that is going to blow their minds, they should unsubscribe now. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart's content.

2. From the very first email, try to get replies. 

Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous 

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. 

Do you want to generate new income from an online business? Fabulous Free Training - click here

Let's review the prime benefits:

7 Things Successful Small Business Owners Do

If you're stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let's find out what successful small business owners do differently from the unsuccessful ones. Let's turn their experience into your success through your small business ideas.

5 #Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET