The Top Three Ways to Split-Test Your Online Marketing

If you want maximum results with your marketing, the best way to stretch your marketing dollars is with “split testing.”

The main reason people do marketing online is to get more website visitors, because it’s usually the best way to increase your sales.

But email marketing is just like any other sales—it’s a numbers game. And for every 100 visitors you get to your sales page, only about three people will actually buy something…

In other words, at least 97% of your marketing dollars are probably being wasted. That’s why you should try split testing, because it gives you a way to test your messages against each other, pick the best, and reap the rewards.

The ultimate goal is to convert more of your visitors into customers. So with that in mind, let me explain the top-three ways to split test with your online marketing…

1. Test Your Headlines

Your headline is one of the most important parts of every sales page, e-mail, and advertisement — because it’s always the very first thing people see.

And you only have about two-seconds before the reader moves on, so it’s very important to regularly test headlines against each other. The difference in results can be HUGE for your bottom line, so keep testing your headlines against other variations, until you finally have a winner.

2. Test Your Leads

The Lead is the first thing people see after your headline. It’s the opening section of the sales letter.

The goal of the lead is to put the prospect in a good mood, make a promise about your product, and then move the reader along towards the offer.

3. Test Your Offers

Your offer has the biggest impact on making you money. Your offer should show the prospect what he’s getting for his money, and why you’re the person he should buy from.

It’s important to test all the different versions of your sales page until you have the winning formula, then the revenue will follow. You must stay consistent, every single day, tracking your marketing results, and writing great offers that sell, and you’ll start making money soon.

And if you want to get more done, filter out distractions, and make more money in less time, there is a good opportunity here…

How to go from an online “Rookie” to making a full-time income, working part-time, from anywhere.

This is the perfect and proven system for beginners, because most of the work is Done-For-You. You don’t have to sell anything or cold-call people, you don’t have to build websites, and you don’t need any marketing experience.

The system was created by Steven Bransfield, a 22-year-old who went from having just $206 when he started — to $1,376,421.03 in online commissions— in just two years. And he just released a free video explaining how you can do it too.

Watch the Free Video HERE. 

I have been through the system and I found it both easy to follow and easy to implement. And you are not alone. I had live one-to-one and group  training via Skype with two coaches while I went through the programme and now have another coach helping me get leads. Plus there is a wealth of training available if you want it, or you can use the done-for-you system. Your choice.

By Martin Goldthorpe – September 17

7 Things to Do to Position Your Home Business for Success

Running a home-based business takes a definite commitment of time and energy. Working from home involves putting in place a quality marketing strategy designed to build your customer base.

You must think like a corporate marketer in many ways when it comes to promoting your small business. It will thrive when you take definite steps to position it for success. Here are 7 things you can do now to build your home business:

1. Set specific goals

Understand what you want your home business to achieve. Don't start and then run your operation on a whim - hoping for the best. Set specific goals concerning sales, expenditures, inventory to carry, and such.

Precise goals help you budget properly. You find you use your resources more sensibly. Goals keep you from being distracted by unproductive activities that can hurt your business. Goals help you focus on activities designed to grow your business efficiently.

Want to learn more about becoming a Home Business Entrepreneur? Attend the Home Business Summit and learn from the experts, click this link to find an event near you. 

2. Know your products and your customers

Do People Laugh When You Say You're A Home Business Owner?

One of the biggest challenges you can face when you run a home business is people not being taking your business seriously. You can have issues with family, friends and strangers alike. The good news is that there a number of ways to deal with these negative people.

1. Are You Serious About Your Home Business?

The first person you need to be serious with is yourself. Invest in your business education and learning, produce a business plan and take steps each day to make your plan become a reality. Develop a website with a domain name that either features your name or a relevant keyword related to your niche or industry. Write a regular blog to build your authority, expand your business and attract new customers.

Want to learn more about becoming a Home Business Entrepreneur? Attend the Home Business Summit and learn from the experts, click this link to find an event near you. 

Do I Really Need a Landing Page?

One of the most frequently asked questions I hear must be "What is a landing page?" immediately followed by "Do I really need one?" A landing page (also known as a Squeeze Page or Opt-In Page) is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.

When we talk about landing pages in marketing, we are usually referring to a webpage that has been designed to focus solely on a single objective. The reason it focuses on a single objective is so that potential customers will also focus solely on that one thing. No distractions of sidebars or a navigation menu that can potentially take them away from the page with your intended conversion goal. They are basically really short versions of sales pages. So why should you use one? Simply put, they increase your conversion rate.

Click here to get a FREE landing page

Email Marketing: Are You Actively Engaging Your Customers?

In today's marketplace, you need to be a bit more creative than your competition to ensure you're driving sales. Let's face it, if you're selling tangible goods, from a retail storefront, you've got to do all you can do to make certain, those customers return.

Honestly, pretty much anything you sell, could likely be found online. And, quite often, the price of the goods will be less than what you are selling for, and can be shipped to their doorstep in a matter of days. So, other than instant gratification for the purchase, what are you doing to bring them in and keep them coming?

You may have an appealing looking establishment, great products and a friendly staff, which is all good, but, what else do you have going for you? You really need to engage your customers. One great way to do that is have an email signup sheet on the counter. Let them know that those on the email list will get special promotions, early notifications of sales and, at times, special discounts. Make certain that they know that you protect their privacy and will never share their information with anybody.

Click here for a 30 day FREE trial with AWeber award winning email automation.

6 Tips for Growing a Small Business

To succeed with growing a small business, it is essential to have great organisational and planning skills, as well as having a flexible approach to work. Before starting a new business venture, it is important to put in the time for initial planning before opening the doors. Here are a few things to consider for the greater likelihood of success in the future:

Get organised

In order to set up and grow the business it helps to be very organised. An organised person is that much better at staying on top of things and completing tasks. A simple strategy to achieve this is a to-do list. This can be updated daily to give a complete overview of what needs to be done on any given day. Also, this is a great way to avoid forgetting tasks or leaving things until the last-minute.

Click here for details on how to create an additional income stream in your spare time.

Maintain detailed records

8 Golden Success Secrets for Small Businesses

Running a small business is as challenging as trekking to Mt. Everest without having oxygen cylinder, prior practice, and a valid map guide. The challenges are only because there are no authentic rules that can lead a small business towards success while other major obstacles comprise: low budget, limited manpower, and lack of efficient resources. But as a small business owner, you must delve into the pass-codes that help you decode the secret patterns of operating a successful startup or small business. It not only helps you to sustain your current growth but also excel your business planning's to achieve higher objectives. There are a few suggestions based on real-world experiences, which can assist you to hit the bull's eye.

Want to grow you business via Online Marketing? Click Here for free training.

1- Utilise the power of social media: