Facebook AdWords Trends for 2017

In 2017 it is expected that Facebook would come up with more ways in which brands can reach users that they intend to target. Monetised bots are going to be at the forefront of this revolution. Mark Zuckerberg has recently stated in a post that till the time a product has a billion users it has not done meaningful business. 

In the same post he had also stated that Facebook was not going to make any effort to monetise its bots till the time the social networking site had a billion users. Facebook Messenger has recently hit the mark. Zuckerberg has stated that Messenger would follow a process of monetisation that is similar to that of Facebook itself.

Small Businesses: Top Tips to Optimise Facebook Ads

Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Ads now so that they get enough visibility and provide you with the returns that you were longing for. A lot of people give up too easily if their ads are not generating income; however, you need to understand that it takes some smart working and following basic tips to monetise yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.

1. Create different ad sets for the same ad

When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad - create different ad sets or the ways in which you want to track your audiences towards each set and create segments of your audiences.

Online Reputation Management Tips For Small Businesses

Almost every business irrespective of its location has an issue with a customer. This situation should be dealt quickly and amicably. Otherwise, it may end up with the customer posting in a public forum. The agitated customer may feel that they need to issue a warning to people about your business. 

News can travel faster now in this age of the internet. Negative words can have an adverse impact on your business. However, if you have prepared to handle online criticism of your company, then you may be able to tackle effectively and minimise the financial impact. Let us discuss some tips for your online reputation management.

Create a presence on social media sites 

Why Does Your Business Need Video?

If you are looking for video production, then you appreciate the power of visual content in contemporary corporate communications. As a business owner, you should leverage visuals to own a piece of this rich market. The convenient location, vibrant economy, growing population makes a place perfect for any type of business be it a car dealership, restaurant, real estate company, taxi service or any other.

Video has emerged as the most popular business communication tool in the modern world and you should harness its power to grow your brand.

Why Video Production?

96% of B2B organizations use visual content in some way while 87% online marketers are already using these tools.

Email Marketing Practices For More Leads

You can under no circumstances have enough, leads that is. E-mail marketing may perfectly be considered one of the most standard or traditional tools in website marketing. But it still is one of the mainly effective ways for any marketer to gain leads and potential customers for their online businesses. Like most tools out there, it's how you use all of them that matters. Here are some ideas which you can use to boost your e-mail marketing success.

1. Increasing Open Rates.

Want to boost your open rates? Well, give them a cause to do so. By saying the benefit that they can obtain from reading your message, you can boost your open rates as much as 50%! Take this for example, "Free Shipping for Buys above $15 (Before The Month's End ONLY!)" or "FREE Coupon Worth $$$ Inside" Bear in mind, your e-mail subject lines might always be related to your content. It could even be more successful if you can put in something that brings about some sense of great importance and urgency.

2. Limiting Typefaces.

5 Marketing Tips Every Small Business Should Know

Click here to access your free report. '5 Marketing Tips Every Small Business Should Know To Generate More Sales & Increase Profits'.

Plus, get access to our exclusive webinar training by clicking the link above.

This training is aimed at all small business owners, helping them improve their online marketing to deliver new sales.

Small Business: First 5 Steps to Start Your Own YouTube Channel

Social media platforms play an important role in promoting a product or service online. Every social network has something unique to offer. Google's video sharing site, YouTube also does a great job by giving you an excellent opportunity for sharing your video stories with the world.

Let's first have a look at these vital YouTube statistics.

More than 800 million unique visitors each month Available in 43 countries and 60 languages. Over 10% of all views come from mobile devices. More than 3 billion hours of video are viewed every month. Around 100 million people socially interact each week.

If you want to market your services or products via videos online, YouTube is just the perfect option to go for. All you need to do is start your own YouTube channel and begin interacting with your audience!

Given below are the first steps to get started -

Sign In or Sign Up step 1