3 Ways to Become the Go-To Expert For Your Clients

One of the things that is really important for you to do in business is to master your craft. Just like your clients, it's essential that you know your business inside and out.

Part of that mastery is learning about your clients and their businesses too.

It's not particularly necessary to work with a target industry or niche (although that helps!), but success is something that will come to you when your name comes to mind in conversations that you aren't even a part of.

Your clients will give you referrals when they are in conversation with their colleagues, if you make sure that your name comes to their mind often, and in the right context.

So here are 3 ways you can become the go-to expert for your clients:

Learn about their industry. 

5 Steps to Get to Know Your Target Market

There is a big chance that the target market you are looking for is similar to yourself. After all, you are probably into a subject that really rings your bell and that's why you want to spread the word. 

Like us; we are learning about online marketing and defining our target market so that what we write, actually reaches the people who might find it useful. It really all comes down to these 5 steps to get to know your target market.

1. Who are they?

Since people are all over the place with their interests, and in the online world the common demographics are not that useful anymore, we must think differently. Bring your audience to life in your imagination.

How to Make Sure Your Business Survives in 2017

According to RSA, the commercial insurance company, 71 percent of the UK's small and mid-sized businesses expect their revenues to either fall or be flat in 2017. The health of any business is not guaranteed forever. At some point, virtually every small and mid-sized business hits troubled waters so this could be a difficult 12 months if you own a small business.

It's not easy spotting the early signs of trouble. Turning around the fortunes of a distressed business is a formidable task, but if you are concerned, you need to jump on it right away. Treat it like a crisis because without that kind of mindset it's hard to bring yourself to take significant action straightaway But the good news is that if you act swiftly and decisively, it is possible to recover and bounce back stronger than before.

You need to start 2017 by taking a cold, hard look at your business. Get some outside help because it's always useful to have an outsider's perspective. An experienced business consultant can help you to see what needs to be done, make the tough decisions and execute a plan.

Here are the 7 areas that you should be looking at

Optimizing Your Keywords for Selling Your Products and Services

Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional level.

Choosing the most effective keywords and/or keyphrases 

If you know anything at all about content, you know that keywords and key phrases are important for your business because you need them to allow other people to find you through those words. When a person is searching for what you do or what you produce, you want to be the first person to pop up. If your content is everything that it should be, you will find yourself at the top (or near the top) of the search engine's pages. Of course, it seems like a very simple process to put the proper keywords/key phrases into your content. However, you may have to do a little research before you have figured out the exact formula that works most effectively for your particular business.

It is important to understand that the keywords and/or keyphrases that you choose will not all be equally effective.

5 Twitter Marketing Tricks You Might Not Know!

Can you remember a time before Twitter? It's hard for me, because it seems as if I've been on there forever. I've operated an online business ever since the Internet became a thing, and started using Twitter in February 2008, just a couple of years after it launched (March 2006). While I didn't make the most use of it back then, I've hung in there. My very first tweet was "I'm opening a Twitter account." Today it's a major part of my social media marketing strategy.

Twitter, in my opinion, is one of the most amazingly powerful marketing tools - ever. Just plain ever. 

Think about it. Twitter is wide open, unlike Facebook, which comes with its privacy settings, and other issues (like how it decides your content should be distributed). Twitter allows you to deliver your marketing message 24/7, directly to the people searching for your products and services. (Hello, hashtag!)

But there are several Twitter features many business owners don't seem to be making the most out of. The following are five of my favourite Twitter marketing tips. The good news? You can start using all of them today!

Elon Musk - Work ethics, Principles, Attitude, Failure - Pearls of Advice.

Elon Musk is one of the great entrepreneurs of recent times and here he discusses many of his thoughts and actions that helped him to success...and failure.

Email Marketing, Know When and How to Contact Your Customers

Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.

Marketers should use email marketing so that they connect target audience. Today, different strategies are open to marketers, yet email marketing is the integral part of such campaigns offering the best ROI. Of course, it is not any silver sword. Thus, there is a need for your efforts in email marketing to be effective. Think marketing strategies and turn it around using customer behaviours. Here are some useful tips:

Personalise your Customers