Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention "SoLoMo". I can only imagine what they are thinking ("has he finally lost his mind?" Comes to mind a lot). In fact, I've memorised the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it's a conversation that must be had with each and every local business owner that comes through our doors.

So, what the heck is SoLoMo?

SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today's connected world. Here's how it works:

Social

How many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you've even done it as well?) asking others about the best "insert cuisine here" restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I'll bet you're just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business's website in the process.

Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn't in that mix, you're going to lose customers to the ones that are... lots of customers.

Local

Content Marketing - Make Sure You Avoid These 11 Mistakes

In the near-limitless universe of the Internet, the art of marketing content can be a tricky one. You've got to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have quite a challenging task ahead of you.

However, before you jump into this war of words, here are 11 pitfalls to watch out for:

1. Not doing your groundwork

You can't construct a skyscraper without laying the foundation. What is the purpose of your content? Who are you targeting it to? Is it in line with your brand personality? If you don't brainstorm on these questions and build a concrete plan, you might fail before you even start. It also helps to double-check your content and see what you can do differently from the competition.

2. Not having a clear take-away

Humorous fluff pieces are fun to read on the Internet, but don't let their popularity sway you. Good content needs a solid take-away - a message previously unavailable to your readers. Give them something new through your content, and they'll be hooked on to your every word.

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter

July is Twitter Month for us so for those already using Twitter for their business stay tuned for more 'how tos' and tips on using Twitter for business!

For those of you who haven't braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.

Why Use Twitter For Your Business? 

The Advantages of Email List Building

Marketing is essential for today's small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, "that are interested in your product or service". Email list building is recognised as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

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Is Your E-Commerce Site Working for You?

Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. How to convert your potential buyer, the actual buyer?

There had been a great deal of ongoing experiment and research to pitch various innovative ideas and strategies to woo the prospective buyers! Some often click; a few may not! But there are certain guidelines that can assure you that your e-commerce platform is ready to vie your competitors!

Take a look at these prudently and aptly picked crucial tactics that can help you generate revenue from your e-commerce site without expecting you to come out of your comfort zone.

Quality and Informative Content 

10 Proven Ways to Increase Your Facebook Likes

Whether for personal or business purposes, one of the main goals of most Facebook users is to garner more likes and reactions. This article will outline 10 simple ways to increase the amount of likes for any post.

1. Keep Your Page Updated

It is important to note that keeping your page updated is not synonymous with spamming your Facebook followers. Getting more exposure on social media by posting periodically will result in more likes, reacts and even comments. However, posting too often is quite, frankly, annoying. As a result, your friends will literally like your post less, which translates to Facebook likes too!

2. Filtering

You can and should choose what you share on Facebook. If you have a Facebook page that you are updating correctly, but the content is lacking, you may still find yourself not reaching your goal of likes. Ask yourself: What is the point of this post? A post will have more of an impact if the meaning behind it is clear to its audience, whether its intention is to be funny, touching or thought-provoking.

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Take Your Business To New Heights With Video Marketing

A few years back, video marketing was considered a high priced activity for any business. It required cameras, cameramen, professional editors and time on TV channels; all these required heavy prices to be paid. However, with the popularity of internet more number of people can have access to it, along with the reduced price of cameras and other equipment have made video marketing an affordable and valuable method for business people to reach out millions of people across the globe. If you are still confused, this article shall provide you a few helpful reasons to start video marketing. Check them out as follows:

Good reasons to opt video marketing

• Adds a personal touch: Video marketing permits you to interact directly with the customers.