7 Ways to Increase Traffic Using Social Media

Social media is huge and growing. There are groups, fanpages, company pages and your own personal page that you can use to engage with your target audience. The following 7 tricks, tips and techniques have been proven to increase the amount of traffic you get from large social sites and more: Facebook, Pinterest, Twitter, Instagram, Tumblr, LinkedIn and other social media sites are just a few of the popular sites and should be considered when producing material for publication.

1 - Automate the Process

Automated social media engagement is possible through HootSuite (free and paid) and IFTTT. They put your marketing on autopilot, and when you are consistently in the face of your audience, your traffic tends to improve. There are other paid software options that you can use to expand your reach that you may or may not find of benefit.

Free 30 Trial with Hootsuite - Click here.

The Best Marketing Advice for Small Business Owners

Last month, I had the pleasure of participating in a Marketing Panel for NAWBO (the National Association of Women Business Owners). It was great to connect with so many business owners who are working hard to propel their brand to success, now and well into the future. However, marketing a small business on a limited budget can be a challenging task. It is time you stop making excuses and get the word out about your business. If you're a small business owner looking for marketing advice, you have come to the right place. Here's what you need to know.

Define Your Purpose

If you want to achieve marketing goals, you will need to define your purpose. Dedicate time and effort to meaningful tasks that will get results and create awareness about your brand. When you know what direction to steer your company in, marketing it in an effective manner will never be daunting again. For example, if your company offers technology services, clearly determine its purpose as solving a particular problem for a specified audience.

Define and Qualify Your Target with Narrow Terms 

An Incredible Guide to Use Social Media for Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how: Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

Email Marketing Etiquette to Get Yours Opened and Read

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don't Sensationalise the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user's email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there's a better chance that the email will either be sent directly to the "Spam" folder or deleted by the user without being read.

6 Tips to Enhance Your Brand Reputation Through Social Media

Whenever you start your new product or service and want to sell, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause your customers need to know you at the first place. To do so you need to have a brand image and you can encourage your brand only through its authority.

Creating brand awareness could be a foundation stone of successful marketing. To do so social media is used as rapidly evolving ideal messengers. Now it's on you how you merge your product & services with effective social media strategy. In fact, recent reports shows that 71% of brands are planning to invest much more in social media in the coming year to get new followers and to do brand reputation.

Below are the facts which will help you to improve your brand reputation through social media

1. Choose a social platform which supports your product image 

Should You Spend Money on Facebook Like Ads?

There's a bit of controversy about that those because a lot of people dismiss them as a vanity metric.

First of all, I just want to make sure we don't get Like Ads confused with people going to places like Fiverr and giving them five bucks and getting a thousand Likes. Those likes are (C-R-A-P), which is not good for you in the long run because it's not going to create an engaged page, which is what we're doing with our Like Ads - we're investing into Facebook Like Ads and playing building relationship with our 'Fans'.