Deliver Powerful Sales Messages for Your Business with Email Marketing

There are a lot of marking platforms out there that small businesses have used and embraced. It really depends on what type of SME you are running to determine what works best for you. We recommend Email Marketing.

WHAT IS EMAIL MARKETING?

Most businesses email customers from time to time, usually when they have a special event or just to answer queries or respond to complaints.

Customers need to be taken on a journey from the customers’ point of view, from telling the new customer about the range of products or services you offer through to thanking them for a purchase and updating them on offers or promotions.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

YOU NEED TO ASK YOURSELF THE FOLLOWING QUESTIONS:

Email Marketing: Free Live Training

I can't tell clients OFTEN enough about why I think email marketing is perhaps the single best way to generate new sales. You can tell by your inbox that a lot of other businesses think the same! 

Can I ask a question? Do you think you are set up to consistently deliver new sales using email marketing?

If the answer was no, then I'd like to invite you to free live webinar training I'm running on Wednesday 23^rd August at 10am and again at 7pm (UK Time) - 'How to Use Email Marketing To Deliver Consistent New Sales To Your Business' -

7 Reasons for Small Businesses to Embrace Email Marketing

1.       THEY WANT YOUR EMAILS!

·         Research shows that 72% prefer to be contacted via email rather than any other marketing method.

·         As long as your content engages your readers they will be happy to receive your messages, if not, there has to be an ‘unsubscribe’ option at the bottom of your messages.

2.       EMAIL MARKETING IS COST EFFECTIVE!

·         Yes, you may have to pay for using the chosen autoresponder system such as AWeber, you may have to pay a copywriter to put together your email sequence but you don’t have any advertising or postage costs! Once set up, you can send a daily email if that suits your business.

>Want to know more? Join our live email marketing training webinar on Wednesday 23rd August. Click here for details<<

3.       IT HELPS BUILD YOUR BRAND! 

7 Ways To Make Your Subscribers Love Your Emails

Email marketing is still the single most effective form of online marketing. People check email frequently throughout the day and read, respond and buy things due to emails sent.

Email addresses are special and personal. When someone gives you their email address use it wisely. When you have a specific email list, you can add value to the lives of your subscribers very easily by delivering them information that is important to them.

But email inboxes are busy. You want your emails to be read and for your audience to actually look forward to getting an email message from you. Here are 7 ways you can create effective email marketing messages.

30 Free email templates here ow.ly/5U0l30daA29

1. Personalise

Putting your subscriber's name at significant points in your email message can bring the information home in new way. You want each email to sound personal to the recipient instead of like a mass email. But don't over use personalisation as it can get a bit creepy when you read it.

2. Invite Your Subscribers To Other Channels

Make a Powerful Impact With the Power of a Good Website

When it comes to your business, you need to make an impact to forge meaningful relationships with customers. One of the best ways to do this and get customer attention during the precious few seconds it takes to hold their interest is through a powerful website.

A powerful website will take you to places you've never gone before. Make sure to make the best of it. Read some helpful tips on how you can create impact with your business through your website.

Register your domain name

The first step to create a website that truly rocks is to register a custom domain. Select a name that boosts your brand and visibility on the web. Remember that your domain name is the address that customers will connect with your business on the web.

Make your domain memorable and easy to remember. Avoid complex spellings, numbers and symbols. Get creative with your name, and make sure that there is a clear connection between your brand and your domain name.

Do you have a website? Get a detailed report on how it's performing NOW! Click here.

Have a definite purpose 

Rocking Twitter for Your Business

Twitter may seem like an enigma to you but if that is true, it is time for you to get to know how to use it and to embrace all that it has to offer because its potential is vast.

There are the basics and then there are the advanced features 

If you run a business, you probably have some sense that Twitter is a great, effective way to communicate although it limits those communications to 140 characters (with spaces) per tweet. You may be surprised at how effectively you can communicate with such a limit.

You may have a good understanding of the way Twitter basically works. However, at the same time, you may not be aware of all of its capabilities. Once you learn about them, you may be able to take advantage of those advanced features for great benefit to your business.

• Build Twitter lists: When it comes to business, lists are a critical organisational tool that no business person can do without. One important, advantageous list that you will want to build through Twitter is your influencer list. Not only should you list the influencers on your list but you should also add a place where you can make notes about what the influencers want to know. If you have a capability of answering his or her questions, you will be able to build a relationship that will be solid and enduring. The truth is that communications via Twitter seem to move very quickly. That means that there is a danger of your losing some of the information (or some of the information falling through the cracks). However, if you have captured important information in your list, it will be exactly where you want it and where you can access it at any time. Twitter lists are an extremely powerful tool and, surprisingly, fewer people take advantage of that feature than you might expect.

• Get involved in Twitter discussions: 

33 Tips For Increasing Profits From Email Marketing

Speaking to someone through an email message is the next best thing to calling them. Used correctly, it's a way into their heart and can bind them to you for multiple years and transactions to come.

But sadly, most marketers are truly terrible at email marketing. That's why I've compiled this list of the 33 best email marketing tips to double and possibly even triple you profits - sometimes overnight.

1. One of the goals of the very first email is to set the tone of things to come.

Let them know how often you will be emailing, what you'll be sending and what's in it for them. If you're going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You'll be sending great info they can use and will enjoy

B. You'll be sending recommendations, and if that is going to blow their minds, they should unsubscribe now. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart's content.

2. From the very first email, try to get replies.