10 Email Marketing Best Practices

Primary! Social! Promotional! Ya... it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message.

Still Not Having a Mobile Friendly Website in 2017?

In 2015, Google unveiled a change to the search engine algorithms which is now considered as a ranking signal in a website's mobile presence. For this reason, responsive design is a must.

In other words, a website has to be accessible on a smartphone.

It should contain the following elements: 

• Clear text that does not require zooming
• Enough space for tap targets
• No horizontal scrolling

You probably can recall that viewing a website on your phone some time ago was not a favourable experience at all.

During 2017, the amount of Smartphone users worldwide will exceed 2 billion.

Sales Skills for Small Business Owners

Selling is a very important aspect of any business and although many small business owners don't like to consider themselves as 'sales people' per se in reality small business owners are actually key sales people who know their business and product or service offering better than anyone else in most instances. Let's identify what some key sales skills are and discuss how they can be further developed.

In a nutshell the key 'must have' sales skills include:

• Confidence
• Relationship building skills
• Listening
• Persuasion
• Product / service knowledge

Most of the skills listed above will be familiar to you, but I bet you are wondering, how can I apply this and learn to become a better sales person?

7 Tips To Grow Sales Using Social Media

Social media has become a selling force for the marketing world and marketers are taking a great advantage of it. Recent survey shows that about 75% of sales and purchase decisions are done through social media evaluations in one way or the other. Even the way we do business and maintain customer relationship has changed drastically within the last few years all because of social media. 

The traditional way of selling both offline and online has changed from email marketing, networking, phone calls and face to face discussions to almost complete social media selling. That been said doesn't mean our traditional ways of selling are no longer good or in use but, we rather make better use of them combining social media selling information and experiments to grow sales using social media.

Growing sales using social media

5 Tips for Writing Website Content for Your Small Business

Regarding your online presence, your website is, in essence, an ambassador for your business. 

Through it, you present your small business to your customers so they can understand all you offer.

Are you conveying a clear and compelling message through your website content? Here are 5 tips for writing website content that engages your niche market:

1. Make your copy current

Don't assume you can toss any old article or other form of content on your website to fill up space and engage your site visitors. People check out... and stay on... websites that offer timely and useful information. Update your site regularly on what products and/or services your business offers.

2. Have a focus for each page on your site 

Small Business Marketing: Free Webinar Training to improve your business marketing

You might have noticed that a lot more people are using online marketing to generate new sales for their business.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am   GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm   GMT https://attendee.gotowebinar.com/register/8777100439416734979

There are a few really good reasons for this:

- You get free targeted traffic

- The cost is almost nothing to set up on various social platforms

- You can harness them to deliver new sales leads

- They work for any niche / profession

I have been doing online marketing for over 15 years now to market products, build mailing lists and generate new sales.

As a result I’ve helped dozens of small businesses create new sales opportunities.

You should seriously look into this; I’m running a free live webinar and I would love to show you some simple steps you can take to improve your marketing. I’ll talk about;

- Website changes that help sell your products or services

- How to use Facebook and Twitter effectively to bring more customers to your business

- Google tips to make your business stand out

- How to sell more to your existing customers

I will teach you in 5 easy steps, exactly 'How To increase Your Customers Dramatically & Grow Your Business In 7 Days Or Less…In 5 Easy Steps'.

----> Click the link below to get on the webinar
   
WEDNESDAY 8TH MARCH 10am to 11am GMT https://attendee.gotowebinar.com/register/5949892106055752195

WEDNESDAY 8TH MARCH 7pm to 8pm GMT https://attendee.gotowebinar.com/register/8777100439416734979

I'll see you on the webinar.

By Martin Goldthorpe

Email Marketing: 6 Tips to Get You Started Building Your List

After much research, the Direct Marketing Association found that the smartest email marketing plans bring in $43 for each $1 spent.

If you are just getting started with email list building, take note of these statistic, and use them as motivation. Here are 6 tips to help you create your own smart email marketing plan.

1. Give New Subscribers Valuable Opt-In Freebies

In order to start your email list you are going to have to give something away for free. These opt-in bribes should be something most people would pay for, but you give away without charge.

Not only will this make converts out of casual visitors, but will show people you have integrity in dealing with your subscribers. Your generosity and honesty will make everyone on your list eager to open every email you send them.

Click here for a free "Growing Your Business with Email Marketing" guide.