An Incredible Guide to Use Social Media for Business

Remember how "Paper Boat" created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone's Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how: Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Facebook Marketing - Your Web Traffic Goldmine

Facebook - is one of the most popular social networking sites in the world. More than 62 million people use Facebook every day. A long time ago, FB only used to be a site where you can meet and connect with friends and new acquaintances. It used to be a site where you update and post the events of your life. 

It has become a business solution and advertising medium for many entrepreneurs and businesses. FB offers an extremely exceptional way to market products and services Most businesses have also reported greatly increased traffic levels to their websites.

What is Facebook Marketing?

Email Marketing Etiquette to Get Yours Opened and Read

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don't Sensationalise the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user's email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there's a better chance that the email will either be sent directly to the "Spam" folder or deleted by the user without being read.

6 Tips to Enhance Your Brand Reputation Through Social Media

Whenever you start your new product or service and want to sell, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause your customers need to know you at the first place. To do so you need to have a brand image and you can encourage your brand only through its authority.

Creating brand awareness could be a foundation stone of successful marketing. To do so social media is used as rapidly evolving ideal messengers. Now it's on you how you merge your product & services with effective social media strategy. In fact, recent reports shows that 71% of brands are planning to invest much more in social media in the coming year to get new followers and to do brand reputation.

Below are the facts which will help you to improve your brand reputation through social media

1. Choose a social platform which supports your product image 

Should You Spend Money on Facebook Like Ads?

There's a bit of controversy about that those because a lot of people dismiss them as a vanity metric.

First of all, I just want to make sure we don't get Like Ads confused with people going to places like Fiverr and giving them five bucks and getting a thousand Likes. Those likes are (C-R-A-P), which is not good for you in the long run because it's not going to create an engaged page, which is what we're doing with our Like Ads - we're investing into Facebook Like Ads and playing building relationship with our 'Fans'.

The Many Benefits of Blogging for Business

If you have launched your business recently, you may not have become totally immersed in writing content for your business and sharing it on the various social media channels yet. If that is the case, you probably have some decisions to make regarding content and your business. You will want to consider blogging for your business because it offers numerous benefits.

The most important reasons to blog for business

Educational purposes: If you are not aware of it, blog content should be informational and educational for your target audience members. The last thing that you want to do with a blog is to make it highly promotional. Nobody wants to be given the "hard sell" and your target audience members are no exception to that rule. What you want to do with your blog is to share useful, compelling, informative, insightful information. What you don't want to do is to sell anything to anyone. There is plenty of time for that later on.

Providing a blog in that sort of form is extremely powerful and it helps you to build credibility and trustworthiness among your target audience members. An important part of what you will want to convey is that you have the ability to solve the other person's problem(s). In your blog, you will want to encourage the target audience member to ask questions. That will be another way to build credibility.

Responding to questions from multiple people: 

How To Build An Email List Using Nothing But Blog Posts

How to build an email list?

A question asked by both seasoned and "newbie" email marketers alike. After all, if your email marketing is going to be successful (in other words, if it's going to make you a lot of money) then you're going to need an email list full of genuine prospects. If you fail to build an email list like this, then whatever email marketing strategy you planned on using will fail.

Now, there are numerous ways in which you can build an email list. Some involve paid advertising methods; others involve methods which allow you to build an email list for FREE.

And it's one of these free list building methods that you'll be learning about today. Specifically, how you can use a simple WordPress blog to get a ton more subscribers join your list.

What you need to do is this:

First, you need to write your daily email to your list. Once you've written it, you should then do the following: