Rocking Twitter for Your Business

Twitter may seem like an enigma to you but if that is true, it is time for you to get to know how to use it and to embrace all that it has to offer because its potential is vast.

There are the basics and then there are the advanced features 

If you run a business, you probably have some sense that Twitter is a great, effective way to communicate although it limits those communications to 140 characters (with spaces) per tweet. You may be surprised at how effectively you can communicate with such a limit.

You may have a good understanding of the way Twitter basically works. However, at the same time, you may not be aware of all of its capabilities. Once you learn about them, you may be able to take advantage of those advanced features for great benefit to your business.

• Build Twitter lists: When it comes to business, lists are a critical organisational tool that no business person can do without. One important, advantageous list that you will want to build through Twitter is your influencer list. Not only should you list the influencers on your list but you should also add a place where you can make notes about what the influencers want to know. If you have a capability of answering his or her questions, you will be able to build a relationship that will be solid and enduring. The truth is that communications via Twitter seem to move very quickly. That means that there is a danger of your losing some of the information (or some of the information falling through the cracks). However, if you have captured important information in your list, it will be exactly where you want it and where you can access it at any time. Twitter lists are an extremely powerful tool and, surprisingly, fewer people take advantage of that feature than you might expect.

• Get involved in Twitter discussions: 

33 Tips For Increasing Profits From Email Marketing

Speaking to someone through an email message is the next best thing to calling them. Used correctly, it's a way into their heart and can bind them to you for multiple years and transactions to come.

But sadly, most marketers are truly terrible at email marketing. That's why I've compiled this list of the 33 best email marketing tips to double and possibly even triple you profits - sometimes overnight.

1. One of the goals of the very first email is to set the tone of things to come.

Let them know how often you will be emailing, what you'll be sending and what's in it for them. If you're going to be selling, tell them up front by making it clear you will from time to time be recommending products you think will be tremendous assets to them. Basically, you want them to know:

A. You'll be sending great info they can use and will enjoy

B. You'll be sending recommendations, and if that is going to blow their minds, they should unsubscribe now. This will save you aggravation later and sets the stage to allow you to sell (in the right way) to your heart's content.

2. From the very first email, try to get replies. 

Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous 

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. 

Do you want to generate new income from an online business? Fabulous Free Training - click here

Let's review the prime benefits:

7 Things Successful Small Business Owners Do

If you're stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let's find out what successful small business owners do differently from the unsuccessful ones. Let's turn their experience into your success through your small business ideas.

5 #Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET

Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention "SoLoMo". I can only imagine what they are thinking ("has he finally lost his mind?" Comes to mind a lot). In fact, I've memorised the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it's a conversation that must be had with each and every local business owner that comes through our doors.

So, what the heck is SoLoMo?

SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today's connected world. Here's how it works:

Social

How many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you've even done it as well?) asking others about the best "insert cuisine here" restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I'll bet you're just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business's website in the process.

Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn't in that mix, you're going to lose customers to the ones that are... lots of customers.

Local

Content Marketing - Make Sure You Avoid These 11 Mistakes

In the near-limitless universe of the Internet, the art of marketing content can be a tricky one. You've got to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have quite a challenging task ahead of you.

However, before you jump into this war of words, here are 11 pitfalls to watch out for:

1. Not doing your groundwork

You can't construct a skyscraper without laying the foundation. What is the purpose of your content? Who are you targeting it to? Is it in line with your brand personality? If you don't brainstorm on these questions and build a concrete plan, you might fail before you even start. It also helps to double-check your content and see what you can do differently from the competition.

2. Not having a clear take-away

Humorous fluff pieces are fun to read on the Internet, but don't let their popularity sway you. Good content needs a solid take-away - a message previously unavailable to your readers. Give them something new through your content, and they'll be hooked on to your every word.

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter

July is Twitter Month for us so for those already using Twitter for their business stay tuned for more 'how tos' and tips on using Twitter for business!

For those of you who haven't braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.

Why Use Twitter For Your Business?