Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous 

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. 

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Let's review the prime benefits:

7 Things Successful Small Business Owners Do

If you're stuck wondering how to be a successful small business owner, know this: running a small business often simply means making good use of successful small business ideas. Successful small business owners face many ups and downs throughout their work. They know that small business ideas cannot turn out successful unless they use the proper approach and strategies.

If you want to be one of the few successful small business owners, remember that having a good strategy is crucial. Without the right strategy and a proper approach, you are not likely to achieve your goal.

Some small business owners manage to overcome their everyday challenges, while others seem to give up after a while. So, let's find out what successful small business owners do differently from the unsuccessful ones. Let's turn their experience into your success through your small business ideas.

5 #Marketing Tips That Will Help Every Small Business - grab your free report here ow.ly/aUvG30bklGj

1. MAKE ANNUAL REVISIONS OF YOUR BUSINESS PLAN AND BUDGET

Get Your Local Business Found Online With SoLoMo

I always enjoy the looks that I receive from clients when I mention "SoLoMo". I can only imagine what they are thinking ("has he finally lost his mind?" Comes to mind a lot). In fact, I've memorised the explanation and have learned to quickly throw it out as soon as I bring it up. Still, SoLoMo is my favorite marketing method for local businesses, mainly because of the success that it has brought our clients, so it's a conversation that must be had with each and every local business owner that comes through our doors.

So, what the heck is SoLoMo?

SoLoMo is an acronym that stands for Social, Local, Mobile, and it taps into the buying patterns of more that 80% of consumers in today's connected world. Here's how it works:

Social

How many times have you scrolled your Facebook or Twitter feed and saw one of your contacts (or maybe you've even done it as well?) asking others about the best "insert cuisine here" restaurants in the area? Or how many times have you checked online reviews on Facebook, Google, Yelp etc. before going to a local business? I'll bet you're just as guilty as the other 62% of all online shoppers who do the exact same thing. And of that 62%, 75% of them end up clicking through to the business's website in the process.

Having a social presence online is no longer a choice for local businesses. Nearly EVERYONE has a smartphone these days and has near-instant access to information on any business in their local area. If your business isn't in that mix, you're going to lose customers to the ones that are... lots of customers.

Local

Content Marketing - Make Sure You Avoid These 11 Mistakes

In the near-limitless universe of the Internet, the art of marketing content can be a tricky one. You've got to know your target audience and what they want, and always be one step ahead of the competition. Add to that the constantly emerging new channels for your content, and you have quite a challenging task ahead of you.

However, before you jump into this war of words, here are 11 pitfalls to watch out for:

1. Not doing your groundwork

You can't construct a skyscraper without laying the foundation. What is the purpose of your content? Who are you targeting it to? Is it in line with your brand personality? If you don't brainstorm on these questions and build a concrete plan, you might fail before you even start. It also helps to double-check your content and see what you can do differently from the competition.

2. Not having a clear take-away

Humorous fluff pieces are fun to read on the Internet, but don't let their popularity sway you. Good content needs a solid take-away - a message previously unavailable to your readers. Give them something new through your content, and they'll be hooked on to your every word.

Getting Started on Twitter for Your Business

How to Set Your Profile, Make Connections, and Start Expanding Your Business Exposure Through Twitter

July is Twitter Month for us so for those already using Twitter for their business stay tuned for more 'how tos' and tips on using Twitter for business!

For those of you who haven't braved the Twitter social media waters quite yet, this article will provide compelling reasons why you should use Twitter for business and then dive into how to set up your profile and how to get started building your following on Twitter.

Why Use Twitter For Your Business? 

The Advantages of Email List Building

Marketing is essential for today's small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, "that are interested in your product or service". Email list building is recognised as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

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Is Your E-Commerce Site Working for You?

Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. How to convert your potential buyer, the actual buyer?

There had been a great deal of ongoing experiment and research to pitch various innovative ideas and strategies to woo the prospective buyers! Some often click; a few may not! But there are certain guidelines that can assure you that your e-commerce platform is ready to vie your competitors!

Take a look at these prudently and aptly picked crucial tactics that can help you generate revenue from your e-commerce site without expecting you to come out of your comfort zone.

Quality and Informative Content