Tony Robbins's Top 10 Rules For Success (@TonyRobbins)

Check out this video on Tony Robbins 10 rules of success. Lots to learn here!

Tips and Tricks to Promote Any Small Business

According to leading marketing experts, there are few key things that companies need to keep in mind to make sure that their efforts are well rewarded with more customers. These tips and tricks will help the smallest business see an increase in sales.

Street promoters 

These promotions are one of the oldest ways to promote a new product. Simply hire some staff from another company that specialises in street promoters, and then pick a new product to promote.

As street promoters hand out free samples, coupons and other great things, more and more people will want to spend their money in the business, especially if they get a mouth-watering free sample. 

Guarantee that street promoters draw a crowd by giving out one of two things: the newest addition to the menu or the most popular item on the menu.

Social Media 

7 Marketing Mistakes You Don't Want To Make

Mistake #1: Relying on referrals or word-of-mouth. When you depend on word-of-mouth, you allow middlemen to control your flow of prospective new customers. You may have delivered a superior product at a phenomenal price but if no is talking about it, the cash register quickly stops ringing.

The solution? Make sure you have a marketing program targeted at reaching your most desired customer. Then craft a message that is relevant and meaningful and deliver it consistently.

Mistake #2: 

How To Create a Highly Profitable Niche Market For Your Small Business

Have you been in situations where you were wondering what to do to differentiate yourself from your competitors? You want to stand out from your competitors, but you don't know how?

To compete and win in the market place nowadays, you need to do something unique that nobody else is doing, and that uniqueness is to create a niche for your business. A niche is something that makes your business different from your competitors.

Recently, I was having a chat with someone at a networking event, and I asked him, what makes him different from his competitors, and he said "our price"- meaning his company offers cheaper, lower price than his competitors. From experience consulting with small business owners, I have discovered that if you are the cheapest in town, people will perceive you as not good enough.

You may want to ask me why do you need a niche? Here is my answer- "The eagle that chases two rabbits catches neither". Having a niche help you dominate the portion of the market.

It is better not to be jack of all trade and master of none. Selecting a niche group of people who you are going to concentrate on will give you much more chance of domination within specific area. You can become the known expert in that niche. It concentrates both your marketing efforts and your expertise.

Here are two recommendations for creating a profitable market niche for your business:

3 Ways to Become the Go-To Expert For Your Clients

One of the things that is really important for you to do in business is to master your craft. Just like your clients, it's essential that you know your business inside and out.

Part of that mastery is learning about your clients and their businesses too.

It's not particularly necessary to work with a target industry or niche (although that helps!), but success is something that will come to you when your name comes to mind in conversations that you aren't even a part of.

Your clients will give you referrals when they are in conversation with their colleagues, if you make sure that your name comes to their mind often, and in the right context.

So here are 3 ways you can become the go-to expert for your clients:

Learn about their industry. 

5 Steps to Get to Know Your Target Market

There is a big chance that the target market you are looking for is similar to yourself. After all, you are probably into a subject that really rings your bell and that's why you want to spread the word. 

Like us; we are learning about online marketing and defining our target market so that what we write, actually reaches the people who might find it useful. It really all comes down to these 5 steps to get to know your target market.

1. Who are they?

Since people are all over the place with their interests, and in the online world the common demographics are not that useful anymore, we must think differently. Bring your audience to life in your imagination.

How to Make Sure Your Business Survives in 2017

According to RSA, the commercial insurance company, 71 percent of the UK's small and mid-sized businesses expect their revenues to either fall or be flat in 2017. The health of any business is not guaranteed forever. At some point, virtually every small and mid-sized business hits troubled waters so this could be a difficult 12 months if you own a small business.

It's not easy spotting the early signs of trouble. Turning around the fortunes of a distressed business is a formidable task, but if you are concerned, you need to jump on it right away. Treat it like a crisis because without that kind of mindset it's hard to bring yourself to take significant action straightaway But the good news is that if you act swiftly and decisively, it is possible to recover and bounce back stronger than before.

You need to start 2017 by taking a cold, hard look at your business. Get some outside help because it's always useful to have an outsider's perspective. An experienced business consultant can help you to see what needs to be done, make the tough decisions and execute a plan.

Here are the 7 areas that you should be looking at