Creating web content is hard sometimes. Creating web content for your small business that people will actually read is even harder. When it comes to writing for the
web, you have to create content carefully and intentionally. People on the
internet have short attention spans and with all of the content out there, you
are competing for every second of their attention.
Grab our free Social Media checklist and content marketing training here
Grab our free Social Media checklist and content marketing training here
Many web content creators don’t really understand the people
who read content online. This is the major problem that causes web content to
go unread. People don’t read content on the web, they scan. They want to pull
out the important things from the articles without spending a lot of time on
it.
Thankfully, there are some things you can do to make your
content more attractive to those people that scan. Here’s a quick guide to
creating web content people will read.
Not every word will be read