Local is all the rage these days as more and more businesses realise the importance of nearby audiences for more opportunities. Here are some steps you can take to make sure that your website is taking advantage of the best options for local prospects.
1. Optimise your website content
To attract a local audience, you need to look trustworthy
and professional. Start by making sure that your website content is fully
optimised. Include concise and relevant information, such as your locations,
contact numbers and email, as well as an interactive map showing where you can
be found. Showcase customer stories, FAQs and a blog to have a more personal
approach.
2. Go mobile
According to Google and Nielsen, 75% of mobile searches for
local stores and services lead to a store visit, a purchase, more research, or
a call. This undeniable opportunity cannot be missed by local SME's. Make sure
to incorporate mobile response into your game.
3. Get found in listings and directories
